How to Build your Brand! TMC x TAS

The importance of brand building has been a hot topic this year and one we don't think will be disappearing any time soon! But where do you start? Does brand building mean being on all the channels all at once? A big out of home campaign? A flash new website? It gets pretty overwhelming at the best of times so we thought we'd turn to the experts! The Marketing Club have partnered with The Attention Seeker Agency to bring you this informative and inspiring event that will not only talk to the importance of brand building, but provide actionable takeaways that you can apply to your own brand - whether that be for work or for personal use. You'll get to hear from the following TAS branding experts Jony Lee: The only thing we want to know: How to go viral. You'll learn our base formula for creating content that attracts the most eyeballs to your brand. Using the foundation of storytelling to grab an audience - You'll learn all our tips and tricks for creating content that not only acquires an audience but, services them too. Melinda Wong How your brand can win in 2024. Two words: Community and culture. Jony Lee will unveil the base formula for viral content creation, emphasizing storytelling's role in audience engagement and satisfaction. Melinda Wong will delve into 2024's winning strategies, showcasing how TAS harnesses community and culture to drive strategic content via the comment section and immersive brand experiences. Stanley Henry The Attention Seeker Cinematic Universe: Brand isn't singular The days of only having one social media account per brand is over. And no I don't mean a second account for different regions or different departments. Completely independent media productions designed to captivate an audience and drive traffic to your brand. So whether you want to find out more about what brand building truly is, get inspired by those who have been there, done that, or simply come along to meet some likeminded people ready to nerd out about how much we love brand, this is an event not to be missed!